{"title":"Rice","description":"\u003cp\u003e\u003cspan\u003eA staple of Korean skincare for centuries, Rice is rich in amino acids, vitamins, and antioxidants. It helps to gently brighten dull skin, improve texture, and deeply hydrate—leaving your complexion soft, smooth, and luminous.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"boj-rice-glow-deep-serum-30ml","title":"Glow Deep Serum: Rice + Arbutin 30ml","description":"\u003ch2\u003eBrightening Care with Rice \u0026amp; Alpha-Arbutin\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRice Bran Water 68%\u003c\/strong\u003e\u003cbr\u003eRich in amino acids and minerals, Rice Bran Water deeply hydrates while improving skin texture. Traditionally known as “Beauty Water” during the Joseon Dynasty, it was used to promote a clearer, more luminous complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlpha-Arbutin 2%\u003c\/strong\u003e\u003cbr\u003eA powerful brightening agent, Alpha-Arbutin inhibits melanin production to reduce pigmentation and dark spots. Ten times more effective than Beta-Arbutin, it helps create a visibly brighter and more even skin tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Hydration\u003c\/strong\u003e\u003cbr\u003eThe serum’s watery texture absorbs quickly, delivering refreshing moisture without heaviness. It leaves skin smooth, radiant, and balanced, making it ideal for daily use.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44215355015254,"sku":"23063","price":29.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/8302\/2678\/files\/Product_BOJ_GlowDeepSerum.png?v=1774568527"},{"product_id":"boj-ground-ricehny-glow-mask-150ml","title":"Ground Rice and Honey Glow Mask 150ml","description":"\u003ch2\u003eRadiant Skin with Rice \u0026amp; Honey Care\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAll-in-One Benefits\u003c\/strong\u003e\u003cbr\u003eThis mask combines upcycled makgeolli lees, honey, clay, and rice hull powder to deliver brightening, antioxidant protection, soothing, and hydration in one step. It helps refine skin texture while deeply nourishing for a healthy glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePurifying Yet Gentle\u003c\/strong\u003e\u003cbr\u003eKaolin clay absorbs excess sebum and clears impurities, while honey provides intense hydration and calms inflammation. The skin is left purified and refreshed without dryness or tightness, making it suitable for sensitive and acne-prone skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Exfoliation \u0026amp; Hydration\u003c\/strong\u003e\u003cbr\u003eRice hull powder gently exfoliates dead skin cells, while 5% honey adds antibacterial benefits and lasting moisture. Together, they leave the complexion smooth, supple, and radiant.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44215355605078,"sku":"23077","price":29.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/8302\/2678\/files\/Product_BOJ_GlowMask.png?v=1774568562"},{"product_id":"boj-radiance-cleansing-balm-100ml","title":"Radiance Cleansing Balm 100ml","description":"\u003ch2\u003eGentle Makeup Removal with Radiance Care\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Balm Texture\u003c\/strong\u003e\u003cbr\u003eWith its smooth, balm-to-oil formula, this cleanser melts effortlessly into the skin to dissolve makeup, excess sebum, and daily impurities without tugging or irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffective Makeup Remover\u003c\/strong\u003e\u003cbr\u003eDesigned to remove even stubborn eye and lip makeup, it gently dissolves mascara and eyeliner without blurring or stinging the eyes, eliminating the need for a separate remover.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRice \u0026amp; Grain Complex\u003c\/strong\u003e\u003cbr\u003eInfused with Rice Bran and Grain Extracts, rich in amino acids and minerals, it helps replenish hydration while brightening the complexion. Inspired by the Joseon Dynasty’s “Beauty Water,” it leaves the skin soft, nourished, and radiant.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44215355637846,"sku":"23069","price":29.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/8302\/2678\/files\/Product_BOJ_RadianceBalm.png?v=1774568794"},{"product_id":"boj-glow-replensh-ricemilk-ton-150ml","title":"Glow Replenishing Rice Milk 150ml","description":"\u003ch2\u003eRadiant Hydration with Rice Care\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Moisture \u0026amp; Antioxidant Support\u003c\/strong\u003e\u003cbr\u003eEnriched with Rice Extract and Rice Amino Acids, this toner replenishes hydration while boosting antioxidant protection. It smooths rough texture, prevents inner dryness, and keeps skin moisturised and comfortable all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual-Layer Refreshing Formula\u003c\/strong\u003e\u003cbr\u003eDesigned with a moisture layer for hydration and a powder layer to absorb excess oil, it balances the skin by delivering hydration while controlling sebum. This fresh, non-greasy finish makes it suitable for acne-prone or easily congested skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdaptable Daily Toner\u003c\/strong\u003e\u003cbr\u003ePerfect for use across all four seasons, it provides a balance between nourishment and refreshment. Combining the rich hydration of Ginseng Essence Water with the light clarity of Green Plum Refreshing Toner, it supports a radiant, healthy complexion year-round.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44215355998294,"sku":"23083","price":29.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/8302\/2678\/files\/Product_BOJ_GlowMilk.png?v=1774568599"},{"product_id":"boj-dynasty-cream-50ml","title":"Dynasty Cream 50ml","description":"\u003ch2\u003eUnlock Radiance with Complete Care\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLong-Lasting Hydration\u003c\/strong\u003e\u003cbr\u003eFormulated with 2% Niacinamide and 2% Squalane, this cream balances oil and moisture to deliver all-day comfort. Its deeply hydrating formula helps improve dryness while remaining suitable for acne-prone skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRadiant, Dewy Finish\u003c\/strong\u003e\u003cbr\u003eThe luxuriously dense texture is a hallmark of Beauty of Joseon, leaving the skin plump and luminous. It enhances the natural glow of the complexion with a smooth, dewy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll-in-One Moisturiser\u003c\/strong\u003e\u003cbr\u003eMore than hydration, Dynasty Cream supports barrier care, brightening, wrinkle improvement, and protection against external stressors. Gentle enough for the entire face, including the delicate eye area, it offers a simplified yet complete skincare solution.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44215356063830,"sku":"23093","price":38.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/8302\/2678\/files\/Product_BOJ_DynastyCream.png?v=1774568466"},{"product_id":"boj-rice-relief-sun-50ml","title":"Relief Sun: Rice + Probiotics SPF50+ 50ml","description":"\u003ch2\u003eLightweight, Nourishing Sun Protection\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturising Comfort\u003c\/strong\u003e\u003cbr\u003eFormulated with 30% Rice Extract and fermented grain extracts, this sunscreen hydrates and nourishes the skin while maintaining a soft, moisturised feel. Its creamy yet lightweight texture absorbs easily, leaving no stickiness — perfect for daily wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Finish with No White Cast\u003c\/strong\u003e\u003cbr\u003eDesigned for all skin tones, the formula blends seamlessly without leaving residue or greasiness. It creates a natural glow, layers smoothly under makeup, and prevents clumping or caking even with reapplication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh UV Defence\u003c\/strong\u003e\u003cbr\u003eClinically tested in both Korea and Spain, this organic sunscreen provides broad-spectrum SPF50+ and PA++++ protection against UVA and UVB rays. Enriched with rice bran and fermented extracts packed with vitamins, amino acids, and minerals, it soothes and hydrates dry, sensitive skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44215356096598,"sku":"23062","price":29.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/8302\/2678\/files\/Product_BOJ_SunRelief.png?v=1774568709"},{"product_id":"boj-rice-relief-sun-aqua-fresh-50ml","title":"Relief Sun Aqua-Fresh: Rice + B5 SPF50+ 50ml","description":"\u003ch2\u003eLightweight Hydration with Strong UV Defence\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFast-Absorbing Formula\u003c\/strong\u003e\u003cbr\u003eWith a watery, quick-absorbing texture, this sunscreen blends seamlessly into the skin without greasiness or white cast. Even with multiple layers, it leaves a fresh, airy finish ideal for everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturising Lotion Texture\u003c\/strong\u003e\u003cbr\u003eDesigned with a light lotion-like consistency, it applies smoothly and keeps the skin comfortable throughout the day. Perfect for those who find the original Relief Sun too rich.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRice \u0026amp; Panthenol Care\u003c\/strong\u003e\u003cbr\u003eFormulated with 30% Rice Seed Water and Panthenol (Vitamin B5), it strengthens the skin barrier, calms irritation, and provides soothing hydration while protecting against UV damage. 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